Wilson Leppard define business/web integration as the bringing together of your internal business data and processes with your business web site.

The level of business/web integration you undertake will depend upon the business you are in, but some examples include:

Updating key areas of your web site on a frequent (or even instant!) basis. This can either be done with content management systems or by passing data from your legacy systems to your web site.

Examples: an estate agent may wish to update their on-line portfolio to reflect sales and lettings, a company selling products on-line may wish to update stock levels.

Transfering information supplied on your web site to your internal systems.

Examples: a company selling products on-line may wish to transfer orders from their web site directly into their accounting and/or stock control systems, a commercial property agent may wish to receive potential client requirements from their web site into a requirements matching system.

It is important to recognise that business/web integration is not just the integration of your legacy data systems with your web site. It is important that your business processes are also integrated and reinforced by your companies on-line presence.

Wilson Leppard specialise in building web sites for clients that are not just on-line electronic brochures. Our principal interest is in taking you from a business to e-business™ in order to give you the best business benefits from internet technoligies.

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